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The California Funeral Directors Association’s 121st Annual Convention is coming to the Hilton La Jolla Torrey Pines, June 14th through 16th, 2026, and we cannot wait to welcome you!
This year’s theme is “Better Together”, highlighting the importance of engagement, teamwork, support, and mentorship, across our community of funeral professionals.
Our educational sessions will bring dynamic speakers to help us better navigate a variety of topics prevalent in our industry.
In addition to our speakers, the exhibit hall will be teeming with our valued vendors showcasing their products and services. The engagement continues with games and exercises designed for networking and teambuilding.
And let’s not forget the President’s Banquet! We hope you will join us for the installation of officers and celebrating Jim La Mar, as he takes his place as CFDA President.
Whether you are a student, a new employee, a seasoned professional, or a vendor – Our convention aims to bring everyone together in the spirit of camaraderie and community.
We are better together. We are CFDA!
Chanell O’Farrill, Chair
CFDA 121st Annual Convention
Attend & Learn
Discover the latest trends and cutting-edge techniques from top thought leaders in the funeral profession. Enhance your skills and knowledge to continue providing exceptional care to your client families. Connect with hundreds of funeral professionals and service providers while enjoying a variety of exciting social events. With something for everyone, this is your chance to learn, grow, and create lasting memories with colleagues and peers.
Exhibit & Sponsor
Connect with funeral professionals and maximize exposure by sponsoring or exhibiting at CFDA's Convention. Stand out with options like hosting a mimosa bar, sponsoring events, or securing premium booth space. Engage with attendees, build connections, and highlight your services. With tailored opportunities and endless ways to showcase your brand, this platform offers the perfect chance to leave a lasting impression and grow your business.
Your Stay, Elevated
Perched above the Pacific Ocean, the Hilton La Jolla Torrey Pines offers a relaxing coastal retreat with sweeping ocean and golf course views. Guests can enjoy elevated California coastal cuisine, unwind by the outdoor pool, or explore nearby beaches, hiking trails, and the charm of La Jolla Village. CFDA guests enjoy complimentary WiFi, a well-appointed fitness center, and resort-style amenities—perfect for balancing education, networking, and rejuvenation.
Guests enjoy discounted room rates starting at $219/night.
Ben Schmidt
Embalmer & Educator
Frigid Fluid
Dr. Carl Wigren
Forensic Pathologist
Autopsies by Wigren Medical
Sherrie Dunlevy
Author, Speaker, Host-Graduating Grief Podcast
Gina Sanchez
Chief
California Cemetery & Funeral Bureau
Katey Houston
Director of Family Care
Return Home
Terry McHale
Partner & CFDA Legislative Advocate
Aaron Read & Associates
Plus
Unforgettable Networking
CFDA's annual conventions offer unmatched networking opportunities, featuring two nights of receptions in the exhibit hall, where you can mingle with industry peers and explore the latest innovations in death care--plus have a chance to win one of two cash prizes. The networking continues with our exclusive Sunday night trivia event at The Hilton La Jolla Torrey Pines terrace, overlooking the Pacific Ocean. Enjoy an evening of camaraderie and entertainment set amongst the backdrop of one of the nation's most iconic golf courses. Don’t miss these memorable moments to build lasting relationships and expand your professional connections!
Convention Sponsors
Gold Sponsor
