CFDA FEATURED CONVENTION SPONSOR – Aurora Payments

If you haven’t met Jim Luff of Aurora Payments, make sure you do at this year’s CFDA convention. Jim’s passion for his work, his infectious energy, and love for connecting with people make him an excellent representative of his company. Aurora Payments offers unique payment solutions tailored to the death care industry. They provide funeral homes with payment processing tools that include flexible options such as text-to-pay, ACH payments, and installments, and dividing invoices into multiple payments.

Endorsed by both CFDA and NFDA, as well as numerous state associations across the country, you can find Aurora at every major industry event as an exhibitor and sponsor. They understand the importance of serving families, and how much rests on a firm’s credit card processing system. Their U.S.-based support team responds quickly with assistance and solutions. Questions? Problems? Need help getting started with your software integration? Aurora is there to help!

From Left: Jim Luff, Cody Federmann, Fred Nalder

The CFDA recognized Jim Luff and Aurora Payments as Supplier of the Year in 2025, but his involvement doesn’t end with representing his company. Jim has been active on various CFDA committees for the last eight years. He credits our association with opening doors for Aurora and appreciates how much he has learned through his work with CFDA – from legislative concerns to marketing a funeral home. Understanding our industry from the inside, out, gives him a better perspective when working with his clients.  We are happy to have them attend again this year, and we thank Aurora Payments for their Gold Level sponsorship! Come by and say hello Jim, and learn more about Aurora Payments.