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Revving Up for Success: Highlights from the CFDA's 118th Annual Convention

The California Funeral Directors Association's 118th Annual Convention in Long Beach was a remarkable gathering of funeral industry professionals, showcasing a diverse range of engaging events and insightful educational sessions. From the thrilling race car-themed social event to the thought-provoking education sessions, and the board installation and awards banquet, the convention offered attendees a unique and enriching experience.

Pit Road Party at the COVE:

The CFDA convention kicked off with an adrenaline-fueled race car themed social event that set the stage for an exhilarating and memorable gathering. Attendees were treated to an immersive experience, surrounded by sleek race cars, checkered flags, and a vibrant atmosphere. The event provided a fantastic opportunity for funeral professionals to network and forge valuable connections while enjoying the excitement of the racing theme.

Education Sessions:

The convention also featured a series of education sessions that explored critical topics relevant to the funeral industry. One such session focused on cosmetic restoration, delving into the latest techniques and advancements in preserving the natural appearance of the deceased. Funeral directors gained valuable insights to enhance their craft and provide families with compassionate care.

Another noteworthy session was centered around effective feedback, emphasizing the importance of clear communication and constructive criticism. Attendees learned strategies to provide meaningful feedback to their teams, fostering a culture of continuous improvement within their funeral homes. These sessions provided practical tools for funeral directors to enhance their professional skills and better serve their communities.

The evolving consumer was another crucial topic discussed during the educational sessions. With changing societal trends and shifting preferences, funeral professionals explored innovative approaches to meet the diverse needs and expectations of today's consumers. Attendees gained valuable insights into emerging funeral trends and learned how to adapt their services to cater to the evolving demands of the modern client base.

Board Installation and Awards Banquet:

The CFDA convention reached its pinnacle with the Board Installation and Awards banquet. This grand event celebrated the accomplishments and dedication of outstanding individuals within the funeral industry. Esteemed professionals were recognized for their exceptional contributions, exemplifying excellence in funeral service. The board installation also marked the transition of leadership, with installation of new Board members and the association's new President Sean Douglass of Douglass Family Mortuaries.


The CFDA's 118th Annual Convention in Long Beach was a resounding success, bringing together funeral professionals from across California to engage, learn, and celebrate their shared commitment to the industry. As the CFDA continues to empower funeral professionals and drive innovation in the industry, the 118th Annual Convention left attendees inspired, rejuvenated, and equipped with the tools and knowledge to meet the evolving needs of their communities.

Save the date for CFDA's 119th Annual Convention: June 30 - July 2, 2024 in Rancho Mirage, CA.



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