President’s Message •
2018-19 CFDA President
Thank you to everyone who made the 114th annual California Funeral Directors Association Convention a success. The convention committee, the board of directors and the CFDA staff worked tirelessly to design a convention that would create an educational as well as a networking event that was World- Class in every way.
A special thank you to our speakers who inspired us to move our business forward. Gary O’Sullivan explained exactly which characteristics, behavior and leadership elements are required to not only bring our organizations to World-Class prominence but to keep them there. Zachery Garbow taught us how to successfully leverage digital marketing to transform our funeral home into a modern business primed for growth. Kathi Wells brought our attention back to the family exactly where it belongs. Angelique Simpson gave us tips to build our business to last in order to thrive not just survive and Doug Gober taught us how to up our game and take control of opportunities to make a real difference both for the families we serve and our businesses.
It is my hope that the convention ignited a passion in you to create excellence within your own organization and a desire to become more involved in our association at the State level. As we embark on this new year, I encourage you to join a committee or to become a liaison between your local organization and CFDA. We are looking for people who have a desire to give back to our profession and the willingness to become part of something great!
We have some innovative initiatives that we will execute through the various committees. If you believe there is a regulation that should be altered, or you have a new idea that would make doing business easier join the legislative committee and watch your ideas come to life. If you are interested in creating a training suite available to members of the association join the professional development committee. If you would like to help mold the perception of our profession in the eye of the public take a seat in the public relations committee. The membership committee is always looking for creative people to spread the news about the fantastic value CFDA provides and if you would like to help to create the next awe-inspiring convention become a member of the convention committee.
It is my privilege to follow in the footsteps of the 113 former Presidents of this Association who have given of their time, energy and effort to influence our profession in the best ways possible. I am honored to serve as your President and hope you will walk alongside me as we build World-Class organizations that make the important difference for the families we are privileged to serve.
2018-2019 CFDA President